The e-commerce industry in Italy
has a total value of more than EUR 20 billion
(at the level of 2017
). In 2016
, the sale of products and services
provided by online companies
reached EUR 19.6 billion
. Also, in 2016
had 12.9 million online shoppers
), who made purchases
of more than EUR 1,000 per person
Thus, this sector provides numerous business opportunities for those who want to establish an online business
, one of the ways of entering this market being by registering an Amazon store
. The registration of an online shop
requires the investors to incorporate a legal entity
, as prescribed by the local commercial legislation and our team of Italian lawyers
may assist in this process.
Characteristics of the Italian online shoppers
The largest group of persons who perform purchases on online platforms is represented by those with an age between 35-44 years.
Investors who want to set up a company
as an Amazon store
must know that most of the Italian shoppers completed
their activities by using smartphones
, which is the most preferred device
Also, numerous shoppers prefer to use shopping applications on their mobile phones, and the Amazon platform is situated amongst the most popular applications in Italy.
Compulsory requirements for an Amazon store
Just like in the case of any other website that sells various goods and services, the company’s representatives should offer a secure platform for completing financial transactions.
There are several options in this sense: one refers to setting up a PayPal account
, and the other is to establish a merchant account
. Both types of accounts provide similar services, but it is important to know that PayPal
is the top preferrence of the Italian consumers
, 45% of the online transactions
were concluded through PayPal accounts
. Our team of lawyers in Italy
can assist with information on the main requirements for setting up one of the above mentioned platforms.
In the same year, the highest share of the e-commerce revenues derived from the delivery of online services (54%), while the sale of products and goods represented 46%.